Marketing Breakdown · VIP Software
They lost 400,000 KitKats.
They gained millions of eyes.
We didn't change the data. We changed how the market accesses it.
400K
KitKats stolen
→
Millions
of eyes gained
The Problem.
BAP™ provides insurers confidence, offering streamlined operations with vendor and contract management, plus robust expense analytics.
KitKat
You get robbed 400,000 KitKats.
A massive theft.
A PR headache.
A product integrity concern.
Most brands would go quiet and wait for it to blow over.
VIP Software / RateIQ™
You have millions of data points sitting inside your systems.
Too complex to share.
Too internal to scale.
Too valuable to leave locked up.
Most companies keep the data buried where no one can use it.
The Pivot.
BAP™ provides insurers confidence, offering streamlined operations with vendor and contract management, plus robust expense analytics.
KitKat
Build an app to scan stolen bars. Turn fear into curiosity.
"Check if your KitKat is stolen." Simple. Interactive. Viral.
VIP Software / RateIQ™
Build RateIQ™.
Turn data into visibility.
"See what the market actually looks like."
- Rates
- Benchmarks
- Performance
- AI answers
The Move.
BAP™ provides insurers confidence, offering streamlined operations with vendor and contract management, plus robust expense analytics.
KitKat
You build an app to scan stolen bars.
Customers could check if their bar was from the stolen batch.
Simple. Clever. Completely on-brand.
VIP Software / RateIQ™
We built an intelligence layer on top of our existing platform.
Carriers, adjusters, and operators can now access live market data — benchmarks, pricing signals, performance trends — instantly.
Simple. Accessible. Scalable.
They didn't fix the problem.
They reframed it.
KitKat didn't wait for the crisis to pass. They leaned in, built a product, and made millions of people interact with their brand. That's the move we made with RateIQ™.
The Result.
Lost product
↓
Gained attention
Crisis
↓
Engagement & curiosity
PR risk
↓
Demand & brand loyalty
Trapped data
↓
Market intelligence
Complex system
↓
Simple entry point
Internal value
↓
Industry standard
A crisis became a campaign.
A limitation became a platform.
That's what RateIQ™ is.
The best brands don't just survive problems — they use them. Strategy is what separates a crisis from a campaign.