Using Data to Augment Procurement

James Makris
July 7, 2021

Adapting to a New Reality

Process automation and digital transformation have given us the capacity to measure and analyze business activity like never before. One of the most exciting applications of data for insurance carriers is how we can use it to impact procurement of services in the claims department.

Adjusters are leveraging insurtechs and third-party services more than ever to accurately complete claims while having minimal interaction with policyholders. The Covid-19 pandemic accelerated this trend, amplifying and intensifying the need to have cost control measures for claims expenses. Across the industry, many carriers are facing the same issue – how do you track and reconcile additional claims expenses, and more importantly, how can you optimize your spend on these services?

Data-Driven Procurement

Claims expense data is incredibly valuable to carriers as a conduit to addressing claims leakage. The application of expense insights into your claims practice can lead to more accurate estimates and invoices, more transparency with vendors, and tighter cost controls. These adjustments, however, are only half of the story.

The data collected on claims expenses is a potent resource for your procurement wing. Combining your own expense data with the industry benchmarking provided in Mimia gives procurement the capacity to dial in the best services and rates for vendors, allowing you to optimize your spend proactively with proposals that reflect the real value of the services provided. Expense data builds the foundation for business intelligence that takes the guesswork out of choosing the right vendors and services for the right price.

Managing your claims expense program through data-driven decision making creates a closed loop system which feeds back on itself iteratively, creating better and more efficient cost control measures from end-to-end.

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Marketing Breakdown · VIP Software

They lost 400,000 KitKats.
They gained millions of eyes.

We didn't change the data. We changed how the market accesses it.

400K

KitKats stolen

Millions

of eyes gained

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Most companies keep the data buried where no one can use it.

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BAP™ provides insurers confidence, offering streamlined operations with vendor and contract management, plus robust expense analytics.

KitKat

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VIP Software / RateIQ™

Build RateIQ™.

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  • Rates
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BAP™ provides insurers confidence, offering streamlined operations with vendor and contract management, plus robust expense analytics.

KitKat

You build an app to scan stolen bars.

Customers could check if their bar was from the stolen batch.

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VIP Software / RateIQ™

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KitKat didn't wait for the crisis to pass. They leaned in, built a product, and made millions of people interact with their brand. That's the move we made with RateIQ™.

The Result

The Result.

Lost product

Gained attention

Crisis

Engagement & curiosity

PR risk

Demand & brand loyalty

Trapped data

Market intelligence

Complex system

Simple entry point

Internal value

Industry standard

The Takeaway

A crisis became a campaign.
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That's what RateIQ™ is.

The best brands don't just survive problems — they use them. Strategy is what separates a crisis from a campaign.