VIP Software Applauds CoreLogic’s Launch of Cotality™

Jason Brandes
March 27, 2025

At VIP Software, we’re committed to driving innovation and alignment across the property insurance ecosystem. That’s why we’re excited to recognize CoreLogic’s recent rebrand to Cotality™—a move that reflects a unified vision for the future of claims and property technology.

Unveiled at this year’s INTRconnect event, the Cotality™ brand represents more than just a name change—it’s a signal to the industry that collaboration, intelligence, and end-to-end efficiency are at the heart of where we’re headed. While some may see it as a new launch, Cotality™ is in fact the next chapter of CoreLogic, consolidating its platforms and partnerships under a refreshed identity built for impact.

At VIP, we’ve been proud to partner with CoreLogic over the years, enabling scalable, automated workflows that empower carriers with visibility, control, and operational clarity. This rebrand reinforces our shared commitment to helping carriers and vendors operate with greater transparency and agility.

We’re excited to keep building alongside Cotality™, and to help our clients take full advantage of the opportunities this evolution represents.

To learn more about how VIP integrates with Cotality™ and how our joint efforts streamline the claims lifecycle, check out our integration overview.

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Marketing Breakdown · VIP Software

They lost 400,000 KitKats.
They gained millions of eyes.

We didn't change the data. We changed how the market accesses it.

400K

KitKats stolen

Millions

of eyes gained

01 — The Problem

The Problem.

BAP™ provides insurers confidence, offering streamlined operations with vendor and contract management, plus robust expense analytics.

KitKat

You get robbed 400,000 KitKats.
A massive theft.
A PR headache.
A product integrity concern.

Most brands would go quiet and wait for it to blow over.

VIP Software / RateIQ™

You have millions of data points sitting inside your systems.
Too complex to share.
Too internal to scale.
Too valuable to leave locked up.

Most companies keep the data buried where no one can use it.

02 — The Pivot

The Pivot.

BAP™ provides insurers confidence, offering streamlined operations with vendor and contract management, plus robust expense analytics.

KitKat

Build an app to scan stolen bars. Turn fear into curiosity.

"Check if your KitKat is stolen." Simple. Interactive. Viral.

VIP Software / RateIQ™

Build RateIQ™.

Turn data into visibility.

"See what the market actually looks like."

  • Rates
  • Benchmarks
  • Performance
  • AI answers
03 — The Move

The Move.

BAP™ provides insurers confidence, offering streamlined operations with vendor and contract management, plus robust expense analytics.

KitKat

You build an app to scan stolen bars.

Customers could check if their bar was from the stolen batch.

Simple. Clever. Completely on-brand.

VIP Software / RateIQ™

We built an intelligence layer on top of our existing platform.

Carriers, adjusters, and operators can now access live market data — benchmarks, pricing signals, performance trends — instantly.

Simple. Accessible. Scalable.

The Reframe

They didn't fix the problem.
They reframed it.

KitKat didn't wait for the crisis to pass. They leaned in, built a product, and made millions of people interact with their brand. That's the move we made with RateIQ™.

The Result

The Result.

Lost product

Gained attention

Crisis

Engagement & curiosity

PR risk

Demand & brand loyalty

Trapped data

Market intelligence

Complex system

Simple entry point

Internal value

Industry standard

The Takeaway

A crisis became a campaign.
A limitation became a platform.

That's what RateIQ™ is.

The best brands don't just survive problems — they use them. Strategy is what separates a crisis from a campaign.